Marketing Research Report Coursework Example | Topics and Well Written Essays - 2750 words

Marketing Research Report - Coursework Example That is a serious issue and that is the reason behind loss of skilled and experienced employees as those employees quit their jobs. Here in this research I discussed about this problem thoroughly and some solutions I have given at the end. 1. Introduction and problem definition: As a manager of an IT farm I found that there are several corporate problems a organisation faces like drop in market share, profit fall, employee turnover reduction, quality assurance issues, problem form client ends, government policies and several rules and regulations etc. But here I am going to discuss the problems regarding my various employees who just came back from onsite jobs or foreign locations. The details of the problem is discussed below- In modern days it is common to give strategically important tasks to top level executives and send them to foreign countries for a certain time interval. It is widely known as expatriation. To reduce cultural shock it is very important to make those employees aware and train for the culture of new countries and locations. It definitely cost a large amount of money for the organisations to train its employees for a new country. At the moment work in abroad complete that employee comes back to its older location or may be in home country then that employee have some problem regarding this cultural trauma this is known as repatriation. (Nikolaeva, 2010, p.5) Objective of our research is how handle the repatriation practices throughout the organisations efficiently. To gain international market knowledge expatriation is the effective tool. It is also helpful for the organisation when that employee after coming back to home country apply their international knowledge in the organisation. But it is proven that repatriation process is worse than expatriation process, because when an employee having problem regarding his/her own countries culture then that employee is in real problem. That is why in corporate culture repatriation is dangerous th an expatriation. (Arman, 2009, p.1) 2. Research method and limitations To accomplish a valuable research an authentic and generous data collection method need to be followed. Relevant data are collected from market research, after processing those data, they can be used in various research purpose. Hidden knowledge behind the research is understood by the research results and it makes aware the researcher about the problem thoroughly (Kolb, 2008, p. 12). By the market research, researcher get the data form very wide range of population like clients, employees, management people, logistics agents etc (McDaniel & Gates, 1995, p. 5). From several researches methodology researcher can choose couple of them or only one of them. But researcher always needs to keep one thing in mind that his goal of research should not ever get distracted from the previously decided path. Research methodology is the most important factor of the framework as whole analysis is depending on this. Source is th e next important part of the research. Researcher chooses what research approach is also another important factor. After that selection researcher needs to calculate how much primary and secondary research is need to be done and how much importance they need to give each method. After that its only remaining thing is

Research paper on Sweden Example | Topics and Well Written Essays - 250 words

On Sweden - Research Paper Example They face some distress and mistrust of people from different cultures. They are often afraid that other cultures will not understand them (Devito, pg 150). The geographical orientation of Sweden is another roadblock to successful communication. The country is separated by many rivers and forests. This makes it hard for people of different cultures to meet and mingle. Ethnocentrism is another noticeable barrier among the Swedish. They often feel that they culture is the richest as compared with other cultures. They therefore believe that other cultures should study their culture and not vice versa (Guirdham, pg 316). Americans are continuously trying to ease thriving communication with the Swedish. However several strategies are needed for this to actualize. The Americans should be Americans more open -minded to the Swedish culture. They should develop a positive attitude towards the culture. Americans should also be more flexible in accepting the Swedish culture. They should strive to be altruistic this will ensure that the Swedish group opens up to new ideas. The most effectual way for Americans to enhance communication with the Swedish group is by understanding and learning their culture (Verderber et al pg 117). This will ensure that the Americans learn the Swedish culture. In so doing the Swedish group will be compelled to learn and open up to more